Why is staging a home so important?
Staging a home on the market is advantageous from both the buyer & seller’s agent’s perspective. It allows the viewer to build a relationship with the potential home. Fully developing the space for the viewer brings to life the bones of the home and takes away the strain and guess-work of imagining the living spaces with furniture. By space planning a room key features are highlighted, traffic flow is created, & the aesthetic of the architecture is brought to life. Staging a home allows the agent to sell a desirable lifestyle rather than simply selling a house lacking emotional ties.
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​​​​​​​Buyer’s Agent Perspective
- Forty-seven percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.
- Eighty-two percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
- Staging the living room was found to be very important for buyers (46 percent), followed by staging the master bedroom (43 percent), and staging the kitchen (35 percent).
- Among buyers’ agents, having photos (83 percent), videos (74 percent), and virtual tours (73 percent) available for their listings was more important since the beginning of the COVID-19 pandemic.
- National Association of Realtors
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​​​​​​​Home Staging: Sellers’ Agent Perspective:
- Thirty-one percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.
- The most common rooms that were staged included the living room (90 percent), kitchen (80 percent), master bedroom (78 percent), and the dining room (69 percent).
- National Association of Realtors.
With staging the prospects of increased offers increases and the amount of time a listing spends on the market decreases. A study from the Real Estate Staging Association found that staged homes spend 72% less time on the market.
Buyers are more likely to move on a home that is attractive and appears to be turn-key. Plus, the longer a home stays on the market, the more the price drops — either with an actual price decrease or with lower offers.
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The value placed on staging a homes has increased tremendously over the past year due to Covid-19.
Unprecedentedly, people are buying homes solely from photos online. Now, more than ever, digital marketing is an integral piece to buying/selling new homes and staging is at the forefront of developing marketing materials.
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​Lastly, I’ll leave you with a few simple staging tips:
- Declutter
- Deep Clean
- Depersonalize
- Repair Damages